Everything you need to tell the Bite Club story

Origin story

Every family knows the problem. Picky eaters. Decision fatigue. Keeping it new. Keeping it fresh. Visiting the shops all the time. Spending a fortune.How does the simple task of feeding the family become so stressful?

And why has no one solved this in an easy way?

Recipe books stack up on the shelf. Online recipe sites are an assault of advertising. And then someone decides they want to be vegetarian for the week.

All these problems needed fixing, so I created Bite Club for my family - and all families.

The insight

2 simple things can fix all of this - Get everyone involved (especially the kids) & Make a plan.

How it works

1. Create your Club - add family members and what they like & dislike.
2. Browse, Suggest, Vote - easily find meals that match your household.
3. Plan the week - meal plan, shopping list, done.

Key features

• A beautifully crafted native App for iPhone and iPad
• Made by a family, for all families
• Browse meal ideas with a unique Bite Club score just for your family
• Suggest meals to the Club, so they can thumbs up
• Make a Meal Plan based on what people actually want to eat
• Add your own meals (like Dad's famous spaghetti) or even schedule a take-out
• Kids get their own experience - a Food Passport that helps them discover new foods without the fuss
• Bite Bot: An AI companion who can suggest more meal ideas

The craft

Bite Club is designed to be easy, and to work with your family - not against it. It was battle-tested by a real (and fussy) household, and we know what a realistic family needs to win. Care and attention went into every detail: from Club Score matching to a kids’ Food Passport that turns trying something new into a small adventure, not a stand-off.

Tech hook

"Siri, What's for Dinner?", App Intents, Visual Intelligence, Widgets - we have it all! Lots of new iOS27 features, but we still support all the way back to iOS18 so older devices can join the Club (great for the kids with a hand-me-down phone).

Founder - Ben Harraway

Ben is an indie developer and has been creating iPhone Apps since the launch of the App Store.

He knows a thing or two; having previously won Apple's 'Best of 2019' App Store award, presented live onstage at Apple's Worldwide Developers Conference, and had his Apps installed on devices in Apple Stores around the world as a demo App.

At home, Ben has a busy family with fussy eaters and a love of trying new food. Bite Club was built to make that work.

Company - Lumen Digital

Lumen Digital was created as an App Development studio that focuses on high quality experiences with a family friendly and unique twist.

Their in-house Apps tend to rely on the latest technology whilst finding a way to wrap them into unexpected but delightful experiences.

Short bio (about 60 words)

Ben Harraway is a dad from London and an indie developer. He has been making iPhone apps since the App Store launched. His app Noisy Book won Apple's Best of 2019 award. He has presented live on stage at WWDC and appeared on BBC Two's Dragons' Den. He built Bite Club, a family meal planner, for his own fussy family. It launched in September 2026.

Long bio (about 150 words)

Ben Harraway is a dad from London and an indie developer. He has been building iPhone apps since the App Store first launched, and runs his own app studio, Lumen Digital.

His app Noisy Book won Apple's Best of 2019 App Store award and an Indigo Gold Award for Mobile Experience. Ben presented live on stage at WWDC, Apple's Worldwide Developers Conference, and appeared on BBC Two's Dragons' Den in 2018. His apps have also been used as demo apps in Apple Stores around the world.

Bite Club started at home. Ben has a busy family with fussy eaters, and working out dinner every night was hard work. So he built an app where the whole family suggests meals, votes on them and plans the week together. Kids get their own Food Passport to help them try new foods.

Bite Club launched on the App Store on 18 September 2026. It is free to download.

UK figures for the food waste angle

In 2022, UK households wasted 6.0 million tonnes of food and drink.

The edible part was worth £17 billion. That is around £1,000 a year for an average household of four.

Source: WRAP, Household Food and Drink Waste in the UK 2022.

On camera and on stage

Ben appeared on BBC Two's Dragons' Den in 2018.

Ben presented live on stage at WWDC19, Apple's Worldwide Developers Conference. Watch the clip on Apple's site (Ben appears around 1 hour 24 minutes in) or read about it.

Booking Ben

Ben is based in London and happy to do studio, remote or down-the-line interviews. Ben and his family are happy to appear on camera, and filming at home can be arranged.

Email press@getbiteclub.app or call / WhatsApp +447724609920. For same-day TV or radio, put URGENT in the subject line.

Short

Bite Club is a family meal planner for iPhone and iPad. Suggest dinner, vote as a household, plan the week - and finally fix “what’s for dinner?”

Medium

Bite Club is a family meal planner for iPhone and iPad that finally answers “what’s for dinner?”. Crafted to be easy and to work with your family, it was battle-tested by a real (and fussy) household. Set a few likes & dislikes, browse 3,000+ meals ranked by Club Score, suggest and vote together, plan the week, and add your own favourites. Kids get their own Food Passport to help them discover new foods. Free to download, with an optional Bite Bot subscription at $5.99 / £5.99 a month and a generous 1 month free trial.

Long

Bite Club is a thoughtfully crafted family meal planner for iPhone and iPad, built by an indie developer and his family - for all families. It was battle-tested in a real (and fussy) household, with care in every detail, so it stays easy and removes the stress of meal times. It solves the nightly dinner dilemma - picky eaters, decision fatigue, and the endless “what’s for dinner?” question - by getting everyone involved. Households create a Club, set some likes & dislikes, browse 3,000+ meals matched with a unique Club Score, suggest and vote on dinners, and build a weekly meal plan with a shopping list. Kids get their own Food Passport to help them discover new foods. Add your own House Meals, schedule a takeaway, or ask Siri. Supports the latest iOS 27 features but works right down to iOS 18+, perfect for the hand-me-down phones your kids have. Free to download, with an optional Bite Bot subscription at $5.99 / £5.99 a month and a generous 1 month free trial. Available on the App Store.

About Lumen Digital

Lumen Digital is an independent app studio based in London, UK, focused on high-quality, family-friendly experiences with a unique twist. Founded by Ben Harraway - an indie developer who has been building iPhone apps since day one of the App Store, won Apple’s Best of 2019 award, and presented on stage at WWDC - Lumen Digital wraps the latest Apple technology into unexpected but delightful products. Bite Club is the studio’s flagship app.

Apple App Store Best of 2019, for Noisy Book. Read more

On stage at WWDC19, Apple's Worldwide Developers Conference, with Noisy Book. Read more

Indigo Gold Award for Mobile Experience, for Noisy Book. Read more